Reports & analytics
Sales, conversion, refunds, cohort & geo across 10 festivals.
Conversion rate
7.54%
+0.4pp
Avg. order value
$184.20
+3.2%
Refund rate
1.8%
-0.3pp
Repeat customer %
42%
+5pp
Revenue trend
Channel mix
- Direct38%
- Email22%
- Social18%
- Affiliates14%
- Spotify8%
Average order value
Refund rate (%)
Conversion funnel
Visits28,400 · 100.0%
Carts6,200 · 21.8%
Checkout2,980 · 10.5%
Paid2,140 · 7.5%
Cohort retention (returning %)
ReturningNew
Top performing festivals
| # | Festival | City | Tickets | AOV | Revenue |
|---|---|---|---|---|---|
| 1 | Salt & Tides | Tulum | 540 | $136 | $65,431 |
| 2 | Thunder Ridge | Manchester | 870 | $190 | $61,628 |
| 3 | Night Pulse | Berlin | 650 | $154 | $32,967 |
| 4 | Sundown Fields | Lisbon | 320 | $100 | $23,220 |
| 5 | String Lights | Brighton | 430 | $118 | $22,223 |
| 6 | Green Park Jazz & Food | Amsterdam | 760 | $172 | $18,032 |
Revenue by country
- UK$184,500 · 28%
- USA$162,300 · 24%
- DE$98,400 · 15%
- FR$64,200 · 10%
- ES$51,800 · 8%
- Other$96,100 · 15%
Recent refunds
Open payouts →- $189approvedOlivia Bennett · FT-9KQ2-44PLSchedule conflict · 2026-05-29
- $89approvedLars Vogel · FT-2TY4-88VXIllness · 2026-05-22
- $238requestedDiego Souza · FT-4GH6-22LSTravel cancelled · 2026-06-01